Welcome to the brand new spirit of Harlem. The Balton offers an unparalleled blend of amenities – all at an astonishingly affordable price. Once again, The Richman Group tapped Results to create an integrated marketing program to announce the grand opening of the property and to attract new tenants. The program consisted of out-of-home advertising, building signage, website, banner advertising, flyers and brochures. The program was a resounding success with almost every available apartment rented within 90 days.