The Challenge
To help our healthcare agency client launch their new tablet that cures Thrush, we proposed The Thrushbusters, a group of characters, which promote the fight against OPC. Each week an e-mail blast would be generated to create excitement about the upcoming launch. Participants were directed to an online video game where they learned about the benefits of the product as they fought OPC in Thrushopolis! As an incentive to participate in the game each week, reps were eligible to win entry-level prizes each time they played. Grand prizes (a new car, a major trip, high-tech gaming/entertainment system, etc.) would be awarded to the highest scoring reps who played every week.
Media
To get the message out there, we proposed an integrated program consisting of:
- Email Blasts
- Print Ads
- Logo Development
- Online Gaming
