Transforming downtown into a destination.

This was the task of The Sack Business Alliance—transform downtown Hackensack (aka The SACK) into the place to be. With a new 2-way street, new shops and luxury apartments, Results wanted to build on the momentum with a total rebrand. A re-energized look and feel that captures the hot new flavor of Main Street along with an actionable, targeted marketing strategy to get the word out about what’s looking up for downtown.