Honored by the Association for Accounting Marketing in key category
Hasbrouck Heights, NJ – Challenged to develop an advertising campaign to communicate a unified brand for the accounting firm SaxBST, Results Advertising created a campaign of dynamic ads that has now garnered a national award from the Association for Accounting Marketing (AAM). The campaign was cited for achieving and surpassing its goals in the category of total spending above $25,000.
SaxBST is the outgrowth of the 2014 merger between two prominent East Coast accounting firms—the Clifton, New Jersey-based Sax Macy Fromm, and the Albany and New York City-based Bollam Sheedy Torani & Co. Post-merger, the firm wanted to communicate a unified brand identity, reinforce its reputation and complete an overhaul of its print and online advertising presence.
“The challenge was to find a concept that could be adapted and applied to the distinct audiences the firm serves—construction, real estate, healthcare, labor unions, valuation/litigation and employee benefit plans,” said David Green, President of the Hasbrouck Heights, New Jersey-based Results Advertising, an integrated branding agency. “The requirements included everything from design concept and placement strategy, to copywriting, image sourcing and layout.”
The agency created a unique series of print and digital ads incorporating animals and other images as symbols for each respective SaxBST service sector.
As a result of the AAM-honored campaign, SaxBST has a well-branded and strategic presence in regional business and consumer publications, ads in various industry trade publications, and a corresponding digital campaign including banner ads appearing in various media outlets and e-blasts.
“The merger, and the subsequent partnership with Results on this campaign, provided the opportunity to effectively reshape our image,” said Michael Murray, Marketing Manager for SaxBST. “It has reinforced our brand as an even stronger firm in the industry sectors we have long served. We are extremely pleased with the new creative, and commend Results for its hard work in creating this successful campaign and congratulate them for this well-deserved AAM award.”
AAM promotes excellence and elevates the professional stature of marketing, business development and other practice growth professionals in the accounting profession. Founded in 1989, the organization has more than 700 members.
About Results Advertising:
Results Advertising is a full-service, integrated advertising and branding agency serving B2B, CPG, financial, real estate, sports and entertainment. Founded in 1982, the agency is based in Bergen County, New Jersey. www.resultsinc.com