The INside of Living

The Delford, a 160-apartment home community, echoed in the next phase of the Village Center of Rochelle Park. Our goal: to ignite excitement and capture hundreds of prospects through dynamic premarketing initiatives. To achieve this, we crafted an identity to strike a chord with potential residents who crave life in the heart of it all. This concept was brought to life in our integrated brand campaign, “The INside of Living.”