Life as you please.
The Current on River is an exciting new luxury apartment complex by Hekemian & Co. The Current features 254 stunning units and upscale amenities. Hekemian engaged Results for a unique and integrated branding effort targeting Millennials. The positioning line, Life as You Please, truly captures the spirit of this market and the gentrification of Hackensack.
Social Media
Shopping Mall Indoor Kiosk
Retargeting Banner Ads
Digital Billboards