Life as you please.
The Current on River is an exciting new luxury apartment complex by Hekemian & Co. The Current features 254 stunning units and upscale amenities. Hekemian engaged Results for a unique and integrated branding effort targeting Millennials. The positioning line, Life as You Please, truly captures the spirit of this market and the gentrification of Hackensack.
Social Media






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Shopping Mall Indoor Kiosk


Retargeting Banner Ads



Digital Billboards

