There’s more to Israel than what you read in a book.
When the state of Israel wanted to boost its tourism, Results created an integrated marketing campaign featuring digital, print, outdoor and broadcast. This concept is all about telling people what Israel is and dispelling the notions of what it is not. The strategy of the campaign is to expose tourists to the unique, historical sites that only Israel has. Places like Jerusalem and the Western Wall, the Dead Sea and Masada. Israel is also a land that has a vibrant nightlife, fine dining and world-renown arts scene.
To get the message out there, we created an integrated program consisting of:
- Banner Ads
- Print Ads