Where Life is Beautiful.
With sixty-two spectacular one- and two-bedrooms, a rooftop lounge and fitness center, Bella at Bergenfield is Hornrock Properties’ answer to NJ luxury living. Results’ task—to create a brand targeting Millennial professionals looking to break away from the NYC/Hoboken scene. Starting with the logo and tagline “Life is Beautiful,” we kept a youth-inspired, modern, Euro-flair that became an accent to the brand. A look and feel we kept consistent when crafting the website, brochure and social elements. We didn’t want to just talk about the features, but romance the amenities.