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THEPHARMANETWORK.COM SOFT LAUNCH
"Customer, Suppliers, and Strategic Partners...Requests Overwhelming..."WOODCLIFF LAKE, NJ, March 1, 2001- Companies that have been involved with thepharmanetwork.com since its earliest stages now have a website to visit that can immediately begin to provide value to professionals throughout the supply chain. Version 1.0 has been launched and will be enhanced daily as the development team pursues aggressive plans to add functionality and planned features and programs that will enable the company to emerge as the number one Internet resource for pharmaceutical industry professionals.
"Thepharmanetwork.com, a marketing and technology company, has aggressively challenged the typical Internet business model by adopting a "high tech-high touch" approach that will blend traditional marketing methods with smart technology to gradually help demonstrate and clarify the advantages of finding information, participating in forums, taking advantage of procurement opportunities and have a virtual network of outsourcing choices no more than two clicks away from the homepage", says Jonathan B. Rome, president and CEO of thepharmanetwork.com.
The new site will offer an array of features presently unavailable on the Internet. "Our goal is for thepharmanetwork.com to become the portal of choice for the pharmaceutical industry by offering dynamic news and informational content, interactive forums, e-Commerce programs and pharmaceutical services that provides the entire supply chain access and visibility that will simplify the use of the Internet as a valuable resource."
Like a number of industries, the pharmaceutical industry's involvement in the Internet has been a slow, evolutionary process with many large pharmaceutical companies still evaluating their options and developing strategies for how best to utilize the Internet. Recognizing the tremendous opportunity to create a multipurpose site that would bring together all of the major elements of value to the commercial pharmaceutical industry, thepharmanetwork.com has
developed a technologically advanced, interactive site designed to meet a wide range of needs for pharmaceutical professionals. The site incorporates technology that allows end users to customize content, and services with tools that act as a virtual assistant to search and deliver information. This new portal capitalizes on the growing trend of business-to-business e-Commerce by offering information, interactive forums and chat rooms, products, and services.
The company's extensive web site will provide Internet solutions and opportunities to retail pharmacies, wholesale drug companies, pharmaceutical manufacturers, and bulk drug suppliers as well as pharmacy and medical school students and faculty. The site will also contain information resources targeting more than 1,000,000 professionals. "By aggregating a diverse range of products, services and information in one site, thepharmanetwork.com will be the destination professionals go to first", says Rome.
Pharmaceutical professionals will be able to use the thepharmanetwork.com as their primary Internet resource and home page which will include information, forums, products through e-Commerce and pharmaceutical services. In addition, the site offers users the ability to thoroughly customize the site's contents as their own home page through the options of our MyPharmaNetwork tools that lets the user select topics of interest to them such as weather, sports, stock quotes, etc., in addition to pharmaceutical news, information, and research topics.
The site is designed to offer vast information resources combined with numerous ways for users to create communities within their specialties, and opportunities to procure products and services that will save time and money for professionals throughout the pharmaceutical supply chain.
Thepharmanetwork.com will allow a more efficient navigation process by enabling professionals to go from "click to click" rather than "bookmark to bookmark".
For the future, thepharmanetwork.com plans to introduce a career site, continuing education and additional enhancements to meet the demands of the market.
"The Internet is changing the way business is done and is rapidly becoming the key source of information and business opportunities for all segments in the supply chain," says Rome. "Not only is our site bringing together various key industry elements into one central place, but the technology underlying the site makes this information truly interactive and easy to access, search and retrieve essential information and services."
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