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The Challenge

RIT needed a simple marketing tool to help sell complicated solutions. Their SMART Cabling Management System’s patented technology enables the management of cabling infrastructures with real-time connectivity reporting…and the speed and intelligence found in network management systems. The brochure needed to supply a wealth of technical information, but in a way that could be understood by mere mortals. Our combination of clear text with helpful illustrations and diagrams was the perfect fit.

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