The Challenge.

The “Eccentric Office Personalities” campaign for real estate giant Mack-Cali takes a humorous, but insightful look into life in today’s commercial office buildings. Individual ads analyze some of the challenges today’s tenants face … and offer Mack-Cali’s solution. The campaign strikes home because it’s extremely real and believable. And while these situations may be impossible to avoid, Mack-Cali’s attention to the small details within each of their properties makes them easier to deal with.

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