There’s more to Israel than what you read in a book.
When the state of Israel wanted to boost their tourism, Results created an integrated campaign featuring digital, print, outdoor and broadcast. This concept is all about telling people what Israel is and dispelling the notions of what it is not. The main focus of the campaign to expose tourists to the unique, historical sites that only Israel has. Places like Jerusalem and the Western Wall, the Dead Sea and Masada. Israel is also a land that has a vibrant nightlife, world-class dining and world-renown arts scene, which many people do not realize.
To get the message out there, we created an integrated program consisting of:
- Banner Ads
- Print Ads