It’s the health of the people vs. the health of the environment. And Results Advertising takes a stand

While millions of people make a daily effort to drink more water, the health trend has unfortunately put billions of plastic bottles into the world’s landfills. A leader in the fight against that problem has tapped Results Advertising to promote its effective solution.

Water coolers that purify municipal drinking water give people the best of both worlds—the delicious taste of crisp, clean water…without the problem of disposing of those ubiquitous bottles and caps.

“We can’t live without water, but can we live with it?” says Results President David Green. He continues, “The ironic part is that everyone thinks they’re doing such a good thing for their bodies by drinking water. In reality, they’re creating an even bigger problem for the environment.” 

Part of the Results solution is a grand scale outdoor execution that utilizes the side of a Manhattan building. The traditional plastic water bottles are portrayed as “Global Terrorists.” Other plans include guerilla tactics along with traditional print and direct marketing.