Results creates identity program & website for Visual Merchandising Institute

Forum for trends, technologies and best practices in all forms of visual merchandising

Merisel is a leader in the Visual Merchandising industry, a media that has tremendous impact on retail sales, trends and planning. Companies and products have long depended on their expertise for one of the most significant factors in purchase decision, prompting impulse purchases and helping to build brand awareness among consumers.

But when Merisel wanted to create a presence on the Web, they quickly turned to Results.

Together, we began planning and conceptualizing an educational website that will become a forum for trends, technologies and best practices in all forms of visual merchandising.

The site, www.visualmerchandisinginstitute.org, is actually sponsored by a consortium of leading graphics industry companies. The goal is to provide an unbiased educational and creative forum for those in the visual communications market, with the aim of re-vitalizing impulse buying through innovative, compelling, attention-grabbing, in-store merchandising and product packaging. The growing popularity of online shopping has led to a decrease in impulse purchases as more and more people buy from web-based lists as opposed to in-store environments.

The website is expected to employ a visually exciting design, in addition to providing a wealth of useful information. An additional objective of the site will be generating interest in The Visual Merchandising Institute’s first live seminar, scheduled for Tuesday March 16, 2010 in New York City.

“Working with a new client is always exciting,” says David Green, president of Results. He continued, “But the opportunity to be involved from the very beginning of the website makes it even more special. VMI is a first-rate professional organization in an industry that still has enormous potential. We’re impressed with their plans and their vision and we’re eager to help them succeed.”

Check back soon for the launch of www.visualmerchandsiding.org and be sure to check back for regular news and updates.