New campaign from Results Advertising launches Tulfra’s new concept in industrial real estate

They’ve pioneered a real estate concept known as “Industrial Condominiums.” They’ve sold millions of dollars worth of commercial and industrial real estate over the past several decades. But when it comes to their own marketing, advertising and promotions, Rochelle Park, NJ-based Tulfra Realty Corp. is sold on Results Advertising.

“We’re not exactly the typical firm—even in commercial and industrial real estate,” explains Lindsay Tulp, Marketing Director at Tulfra. She went on, “We needed an agency that really understood the real estate market from all the angles. At the same time, we wanted fresh, innovative creative and media opportunities that would help us stand out. We got it all with Results.”

Tulfra commonly acquires strategically located properties that are in less than prime condition. Each property is put through “The Tulfra Process,” which consists of a rigorous redevelopment of each acquisition, followed by complete structural, mechanical and aesthetic improvements to both the interior and exterior. The result is modernized industrial space that’s ideal for light manufacturing, warehousing, distribution and more. Industrial condominiums also offer small- and mid-size business owners the advantages of owning their space rather than leasing it.

“Tulfra’s unique approach to industrial space really stands out in the market,” notes David Green, president of Results, “There’s no such thing as an effective “cookie-cutter” solution, so Tulfra needed a unique marketing approach to get their story out. We combined traditional print advertising with a full complement of online marketing and multimedia tactics to be used with both broker and end-user audiences.”

Creative Director Jeff Rubin goes on, “While it’s important for the client’s brand image to remain consistent, different things stand out to the two distinct segments of the Tulfra audience—the broker and the end-user. Our job is to reach both—effectively and efficiently.”

Tulfra is New Jersey’s leader in high quality industrial condominiums, with over four million square feet in 50 developments. Approximately one million more square feet of developments are planned for 2008.