Results Advertising to create second TV commercial series for all-natural antacid Gingera

After helping to launch Gingera, the first FDA-recognized all-natural antacid a year ago, Results Advertising will create a follow-up television commercial series for the growing product. Originally introduced in select regional markets through both chain and independent retailers, Gingera is now carried by Shop-Rite and other well-known retailers. Sales of Gingera continue to grow steadily.

From the makers of Brioschi (one of America’s oldest brands), Gingera is the first antacid recognized by the FDA as all natural. The soothing, effervescent remedy is made with pure ginger and starts working to relieve heartburn, acid indigestion and upset stomach in just 15 seconds. Gingera contains no artificial ingredients.

“Gingera appeals to multiple audience segments,” notes David Green, president of Results, “More than ever, people are concerned with what they put into their bodies, making all-natural products in extremely high demand. Gingera is the first and only all-natural antacid that’s been recognized by the FDA. The fast action and pleasant ginger taste also help to expand the market for this breakthrough product.”

The initial television and radio efforts for Gingera used humor to emphasize the new product’s identity, its use of pure ginger and its fast-acting effervescent relief of heartburn, acid indigestion and upset stomach. The marketing also positioned Gingera as a new, unique alternative to older, less effective treatments for the common ailments, specifically competitive liquids and oral solid products, such as capsules and tablets.

The Results team credits their clients—particularly Gingera president Mike Brizzolara and product manager Nancy O’Malley—with having the vision to create and the open-mindedness to market such a breakthrough product. “We’ve worked closely with the client on the strategic issues,” continues David Green, president of Results Advertising. “But creatively, there’s been absolutely nothing off-limits.”

Brizzolara and O’Malley agree, “They [Results] clearly understood the product and the audience, and they weren’t afraid to take to chances. We’ve been thrilled with their solutions.”