“Real people” behind powerful marketing for Blue Hill Plaza office complex

Results Advertising is behind a revolutionary new approach to marketing Blue Hill Plaza, a Rockland County, NY office complex comprising 1.1 million square feet of class A office space. For a full week, tenants were able to enter “The Think Tank,” a video booth set up in the complex’s atrium, and share their unscripted thoughts on life at Blue Hill Plaza. The video testimonials will be the basis for a television and viral campaign scheduled to begin in fall of 2010.

“Real estate advertising has traditionally been very formulaic—pictures of big buildings, with lists of the features that are supposed to be your favorites. Today’s corporate decision makers are more intelligent. Our thinking was— Blue Hill Plaza has so much to offer, let’s get honest, straightforward testimonials right from the people who know the place best,” says David Green, President of Results.

Blue Hill Plaza’s tenants range from large global corporations to small businesses occupying just a few hundred square feet. The complex is owned by a partnership of Westchester County-based Robert Martin Company and Glorious Sun, based in Hong Kong and Manhattan. Mack-Cali Realty Corporation handles leasing and management of Blue Hill Plaza.